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AFP MO, St. Louis Regional Chapter: March Luncheon: Mission, Message and Money

March 24, 2016

In order to conduct successful fundraising initiatives, you need to know who you are, where you’re going and how to engage the community. Clarity about your organization’s mission and vision are essential in order to generate increased support and further engage your donors.

Join three members of the Forest Park Forever leadership team for an in-depth look at how the 30-year-old nonprofit has grown and evolved over the years. They’ll describe their path to success and how they’re using that momentum to shape the organization’s most ambitious (and successful) campaign to date. 

In this dynamic presentation, you’ll learn best practices for strategic planning, organizational rebranding, institutional messaging and effective techniques to close and steward big gifts.


Lesley Hoffarth
President and Executive Director - Forest Park Forever

Faith Maddy
Vice-President, Development and Campaigns - Forest Park Forever

Stephen Schenkenberg
Strategic Communications Director - Forest Park Forever


11:30 am - Registration and Networking

12:00 - 1:30 pm - Luncheon and Program


Fleur de Lys A Ballroom
Sheraton Clayton Plaza Hotel
7730 Bonhomme Ave.
Clayton, MO 63105

Click here to register for this event!


Leslie HoffarthFaith Maddy photoSteve Schenkenberg photo

About the Presenters

Lesley S. Hoffarth, P.E., has served as the President and Executive Director of Forest Park Forever since January, 2010. She currently is leading the organization through a transition of its mission. Initially focused on rebuilding this 1,300-acre park, the organization has expanded its mission to partner with City of St. Louis to restore, sustain and maintain it forever. 

Under Hoffarth’s leadership, Forest Park Forever has secured a new partnership agreement with the City that expands and formalizes the organization’s role and doubled its staff and annual operation budget.

Before joining Forest Park Forever, Hoffarth – a 20-year veteran of the Missouri Department of Transportation – led the $535 million New I-64 project to completion. She is an alumna of the CORO Women in Leadership Program and was recognized in 2008 as one of the CORO Leaders of the Year for St. Louis. 

Hoffarth is also a distinguished member of the MU Academy of Civil Engineers and received the 2014 Woman of Influence Award from Webster University and the 2014 Trailblazer Award from the St. Louis Forum. 


Faith Maddy joined Forest Park Forever in 2013 as Vice President, Development and Campaigns. She currently is overseeing the organization’s $130 million capital campaign which was formally launched in October 2015, with $117 million raised to date. 

Maddy has extensive development experience with St. Louis nonprofits, serving as Vice President of Alumni and Development Programs at Webster University. While at Webster, she oversaw the successful completion of the university’s $55 million comprehensive campaign. Before that, Maddy served as Vice President of Development for the St. Louis Symphony, where she managed all fundraising and volunteer initiatives, including the completion of the $40 million Taylor Family Matching Endowment Challenge. 

A member of AFP since 1998, she has served in multiple roles on the AFP Board of Directors. In 2010, Faith was recognized as the Outstanding Fundraising Professional by the Association of Fundraising Professionals St. Louis Chapter.  


As the Strategic Communications Director for Forest Park Forever, Stephen Schenkenberg oversees communications strategy across the organization, including major fundraising campaigns, media relations, marketing initiatives, and daily digital and social media efforts. 

Since joining the organization in 2013, Schenkenberg has led the introduction of a new brand platform, launched new digital offerings such as and introduced several campaign capital campaign initiatives, including a short film, microsite and print newsletter. 

Stephen’s 20-year communications career has included roles as a brand and content strategist for the creative agency TOKY, Editor-in-Chief of St. Louis Magazine and development writer for the Saint Louis Art Museum.